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Data protection

We hereby wish to inform you about the processing of your personal data and the rights to which you are entitled in accordance with the General Data Protection Regulation (GDPR).

Data protection on our website

We assign particular priority to the protection of your privacy when using our website. This is why we provide you with detailed information on the processing of your personal data. The entities responsible for data protection ("Controllers") of this website are Porsche Bank AG and/or Porsche Versicherungs AG. When using and processing personal data, we strictly adhere to the current data protection regulations applicable from time to time.

This data protection declaration only applies to (, and and related subsites, but not to any websites controlled and operated by third parties. Please review the data protection declarations of websites controlled and operated by third parties, as such websites are beyond our control and we are not responsible for their content and data protection measures.


Collection and processing of personal data

Data made available by you

Personal data is only processed by us in accordance with the current data protection regulations applicable from time to time. If you correspond with us or complete a form on our website with data, please note that the data you provide in the respective form will be processed for the purposes described below or to handle a contact request, for contractual performance or to carry out pre-contractual measures at your request.

Data collected by us

When you visit our website, data is automatically collected by cookies. You can find more information about cookies deployed on our website on this page under Use of Cookies.


Porsche Bank Aktiengesellschaft and/or Porsche Versicherungs Aktiengesellschaft do not carry out all processing of personal data themselves, but have the support of professional partners, namely Porsche Informatik GmbH headquartered in 5020 Salzburg, Vivid Planet Software GmbH based in 5302 Henndorf am Wallersee and Porsche Austria GmbH & Co OG with registered offices in 5020 Salzburg, who act on our behalf.

These partners have been carefully selected and ensure through appropriate technical and organisational measures that your data is processed in accordance with data protection regulations and that the protection of your rights is guaranteed. The partners are not permitted to use the personal data provided for their own or promotional purposes or to pass such data on to any third parties.

Data processing not requiring consent

Consultation requests to dealers

As part of consultation requests to dealers on the website, your data provided in the consultation form will be used by Porsche Bank AG for the purpose of processing such requests. In doing so, the data entered in the form will be forwarded to the relevant dealer for the aforementioned purpose. 

Online claims reporting

As regards online claims reported on the website, your data entered in the relevant form will be handled by Porsche Versicherungs AG for the purpose of processing such claims. The data entered in the form will also be forwarded to the insurance companies UNIQUA Österreich Versicherungen AG, Untere Donaustrasse 21 in 1029 Vienna and to Generali Versicherungs AG, Landskrongasse 1-3 in 1010 Vienna as well as to partner workshops and experts for the purpose of processing claims submitted.

Please do not provide us with sensitive data in the records uploaded and made available to us, such as personal health data. Should you nevertheless provide such sensitive data, you explicitly consent to the processing of such data for the purpose of claims settlement by Porsche Versicherungs AG.

Data subjects’ rights

Porsche Bank AG stores the personal data for the duration defined by the statutory retention obligations. The Customer has the legal right to information as well as the right to rectification, erasure, restriction of processing, to object to processing and, as far as legally provided, a right to data portability. There is a right of appeal to the Austrian Data Protection Authority.

These rights can be exercised vis-à-vis Porsche Bank AG by sending a message to the e-mail address info(kwfat) 


Use of cookies

What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses this technology. It is downloaded by your Internet browser the first time you visit a website. The next time this website is accessed using the same terminal device, the cookie and the information stored in it is either sent back to the website that generated it (first party cookie) or sent to another website to which it belongs (third party cookie). This enables the website to recognise that you have been visited before with this browser and, in some cases, varies the content displayed.

Some cookies are extremely useful because they can improve the user experience when you revisit a website that you have visited several times before. Provided that you use the same terminal device and the same browser as before, cookies will remember your preferences, e.g. in telling you how to use a page, and adapt the offerings displayed with greater relevance to your personal interests and needs. Most of the cookies used by us are automatically deleted from your hard drive at the end of the browser session ("session cookies"). Moreover, we also use cookies that remain on your hard drive after the session. This is done primarily in order to improve the user experience within the website is called up again, by subsequently adapting the website to your personal requirements and thus optimising loading times.

Your cookie settings on this website
Strictly necessary cookies

These cookies are necessary for the functioning of the website and cannot be switched off in our systems. Besides, they are usually only set in response to actions you take that are equivalent to a request for services, such as setting your privacy preferences, signing up or completing forms. You can set your browser to block these cookies or to inform you about them, but some parts of the website may then not function any longer. Consent is not required for the use of strictly necessary cookies.

In the case of strictly necessary cookies, our processing is based on our predominant legitimate interests in accordance with Art. 6 (1) letter f GDPR. These interests consist in the provision of our website and its operability, which are not matched by any substantial interests on the visitor side. Owing to the transparency of processing, the fact that the data subject can legitimately expect the processing of the aforementioned cookies, the advantages for the visitor of providing the website, as well as the reference to data processing and in view of the category of data used (IT usage data), which does not represent a high risk for the data subject, the interests of the Controller outweigh the risks of the user.

Strictly necessary cookies cannot be deactivated via the function on this page. However, they can be deactivated at any time via the browser used.


Here is an overview of strictly necessary cookies:

Auto-login cookie
Task: The cookie remembers whether a user is logged in.
Categories of personal data processed: IT usage data
Storage duration: per session or some data for up to 2 two weeks. (all data is anonymous or anonymised)
Recipient groups: Porsche Konstruktionen GmbH & Co OG, IT service provider(s)

Analytical cookies

These cookies enable us to count traffic sources so that we can measure and improve the performance of our website. They help us to know which pages are more popular and how visitors move around the website. All information collected by these cookies is summarised and anonymised as far as possible. Full anonymisation cannot be guaranteed for all cookies.

The legal basis of all these cookies is your consent (Art. 6 (1) letter a GDPR).

Here is an overview of analytical cookies used

  • Webtrekk GmbH (

Task: With the aid of Webtrekk's services, we collect statistical data on the use of our website offering. Such data is used to permanently improve and optimise the website and our offers and thus make them more interesting for you. The data provides parameters such as the number of visitors, click behaviour and the average active time spent by website users on a page, in order to further improve the website by evaluating the relevant data. Referrer URLs are also used to statistically evaluate the number of users who come to our website from partner websites in order to understand which of our marketing campaigns have aroused interest in our website.

Categories of personal data processed: IT usage data
Storage duration: After 6 months of inactivity, the cookie is deleted. If the visitor pays another visit within this period of time, the life span of the cookie is extended by a further 6 months (all data is anonymous or anonymised)
Recipient groups: Webtrekk GmbH, IT service providers, marketing agencies

  • Google Analytics

Task: Google Analytics is a web analytics service operated and provided by Google Inc. Google processes and stores the data for website use on our behalf and records data such as pages called up, your behaviour on the pages (e.g. clicks, scrolling behaviour) and your IP address.
These cookies contain a randomly generated user ID that allows you to be recognized during future visits to the website. The data recorded is stored along with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. In addition, we use the advertising functions of Google Analytics. This enables us to offer you personalised advertising in appropriate ad spaces on other websites, based on the interests you have shown on ours.
Categories of personal data processed: IT usage data
Storage duration: Google Analytics stores cookies in your web browser for a period of two years since your last visit. User-related data is automatically erased after 26 months. Other data remains stored in aggregated form for an unlimited period.
Recipient groups: Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), IT service providers, marketing agencies

Functional cookies

These cookies enable us to provide enhanced functionality and personalisation, such as videos and live chats. They may be defined by us or by third parties whose services we have added to our pages.

The legal basis of all these cookies is your consent (Art. 6 (1) letter a GDPR).

Cookies for personalised content

These cookies are set via our website by our advertising partners. They can be used by these companies to create a profile of your interests and show you relevant ads on other sites. They function by uniquely identifying your browser and device.

The legal basis of all these cookies is your consent (Art. 6 (1) letter a GDPR).

Here is an overview of analytical cookies used:

The following are examples of analytical cookies.

  • Google Inc. (

Task: This website uses Google AdWords and, within Google AdWords, conversion tracking and remarketing codes. Google AdWords stores a cookie for conversion tracking when you click on an ad placed by Google. When you visit certain pages on our website, Google and we can recognise that you clicked on the ad and were directed to that page. The information obtained through conversion cookies is used to compile statistics for AdWords customers who use conversion tracking. These statistics tell us the total number of users who clicked on the ad placed by Google and visited a page with a conversion tracking tag. Google's remarketing function enables us to reach users who have already visited our website. This allows us to present our advertising to target groups who are already interested in our products or services.
Storage duration: 30 days (all data is anonymous or anonymised)
Categories of personal data processed: IT usage data
Recipient groups: Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), IT service providers, marketing agencies

  • Facebook (

Task: The Facebook pixel can be used to track user-defined target groups and conversion events. Accordingly, several customised events can be sent for a page, and further data beyond the reference URL can be included. Hence, certain action patterns can be recorded and analysed, enabling detailed conclusions to be drawn about the effectiveness of the advertising and the targeted user groups and can therefore help to optimise and make one's own advertisements more attractive.
Categories of personal data processed: IT usage data
Storage duration: Session cookies (temporary) end after the session. Permanent cookies have a longer storage duration (all data is anonymous or anonymised, i.e. we do not see the personal data of individual users. However, such data is stored and processed by Facebook, which we will inform you about according to our knowledge. Facebook can link such data to your Facebook account and may also use it for its own promotional purposes, in accordance with Facebook's Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook).
Recipient groups: Facebook Ireland Ltd., (4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland), IT service providers, marketing agencies

  •  Youtube

Task: Social plugins sourced from Youtube are used on our websites. To this end, we use videos embedded in the website code. This happens to be an offering by the US company Google Inc.
The purpose and scope of the data collection and further processing and use of data collection and further processing and use of the data by Youtube as well as your rights in this regard and setting options for the protection of your privacy can be found in Google's data protection information:
Categories of personal data processed: IT usage data
Storage duration: 30 days (all data is anonymous or anonymised)
Recipient groups: Google Ireland Limited, IT service providers, marketing agencies

Submission and revocation of consent

The provision of consent is not required by law or contract, and failure to provide consent does not mean any adverse consequences for you and is voluntary. Moreover, you can revoke your consent at any time without stating any reasons, with effect for future processing operations:

Cookie settings

You can revoke your consent here or, if you have not yet given your consent, you can do so here for the setting of cookies (except for necessary cookies). Further information about the individual cookies can be found under the points listed above.


Status 12/2019